Many Local Businesses think it?s okay to just setup a website, and they have no idea why it is so important to setup a blog, and why this is one of the most crafty Web Site Promotion Internet Marketing methods a Small Brick and Mortar Business should employ. There are a lot of reasons any Local Business should be marketing with a blog, however, I?m going to just go into a few of the main reasons.
1.) Search Engine Friendly ? Back in 2002, the Blog URL?s used to be very unfriendly to the search engines. Your URL syntax for example would usually have the entire date of the post within the URL, as well as no file extension on the end. Search Engines would pick these up, but they are not as favorable as the pages you can create now. For example, all you would have to do is to install the All In One SEO Plugin, and you can create pages with html extensions and without dates, so each post comes right from your root
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Source: http://www.thmg.com/promotion/web-site-promotion-internet-marketing-3-reasons-to-set-up-a-blog/
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