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On the consumer web, you've always got to watch your back. It's fast-paced, highly iterative and there are always other startups ready to prey on your stumbles or sluggishness. A few weeks ago, Bit.ly
had a controversial redesign that angered some longtime users. So
Refer.ly, a Y Combinator company that's trying to let everyone tap into affiliate commerce, has built out a more full-featured product that could take some users away from New York-based Bit.ly. During a hackathon over the last week, Refer.ly built out a sharing bookmarklet, Pinterest-like landing pages for showing a history of links and products and more detailed analytics.
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