Filmmakers? group tries to reshape treaty that would benefit the blind (Washington Post)

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PSA: WWDC 2013 tickets go on sale in one hour!

You've had a day to renew your membership, book plane tickets and beg, borrow or steal $1,600 from your neighbors. Now it's time to sit on the WWDC homepage and find out if you'll actually be able to attend Apple's annual software shindig. The tickets go on sale in just an hour, so here's a friendly heads-up that you should get a cup of coffee, charge that battery pack and practice hitting F5, just in case.

Filed under: Software, HD, Mobile, Apple

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Source: Apple

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[Drunk Music Reviews] SXSW Travelogue: Part IV - Each Note Secure

Drunk Music Reviews?is exactly what it sounds like: Caitlin Behle reviews shows while progressively getting drunker, while illustrator?John Sebastian?turns the drunken reviews, which could be ridiculous, sloppy or just plain insulting, into a comic.

?

Part of the charm of SXSW is the people-watching. Austin?s motto is ?Keep Austin Weird? and they ain?t shitting you. There are some lovely characters floating around, and like a kid in a candy shop, John wanted to draw all of them. As John put it, ?There were a lot of real life caricatures there, it was really hard to not want to draw everybody.?

A sampling (with notes by John):

Nasty Canasta

?Nasty Canasta? is a dude working the door at some bar next to Mugshots.?He had a cut off shirt and shoulder hair, and looked like he needed a head tattoo of a sailboat to be riding the sea of head fat.

(Author?s note: Mugshots is?an oasis of dirt cheap whiskey with a shady patio. It?s a welcome break from live music if you just need to hang out and get drunk in the quiet of your own shame.).

Junkie Chic

Some girl I saw. She kind of represented the typical SXSW-ian you?d run into there.

?

(Author?s Note: Other typical SXSW-ians included Overdressed Hipsters, Confused But Delighted Broes, and for some reason, Topless Ladies Riding Pedicabs.)

Shitty Tommy Lee

Shitty Tommy Lee was some guy in spandex animal print pants, hat, and boa, a leather vest, lots of guyliner, and a mesh tank top. He was stuck in LA in 1986 and looked coked out of his fucking mind.

The Melting Girl

We saw The Melting Girl outside of The Russian Room.?She was named as such because it looked like her face was melting.

The Pinstripes Sketcher

Meta-DMR sketching! This nerd was drawing The Pinstripes while they were busking on 6th street. His illustrations weren?t great.

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About Caitlin Behle

Caitlin has been with Each Note Secure since her days at WOXY as an evening DJ beginning in 2008. As a senior contributor with ENS, most of her live reviews are centered on Cincinnati's local music scene. She also provides the words for Drunk Music Reviews, a series of reviews written in collaboration with illustrator John Sebastian in which they both get hammered and write/draw their live concert experiences.

Source: http://www.eachnotesecure.com/drunk-music-reviews-sxsw-travelogue-part-iv/

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Synaptics forecasts upbeat quarter on Samsung Galaxy S4 win

By Neha Alawadhi

(Reuters) - Touchscreen chipmaker Synaptics Inc forecast current-quarter results far above analysts' estimates and confirmed that it had won contracts from Samsung Electronics Co Ltd for its Galaxy S4 smartphone and Note 8 tablet.

The company, whose shares rose 19 percent in after-hours trading on Thursday, said it expects fourth-quarter adjusted earnings of 88 cents to $1.00 per share on revenue of $190.0 million to $205.0 million.

The forecast far outstripped the average analyst earnings estimate of 62 cents per share, on revenue of $158.4 million, according to Thomson Reuters I/B/E/S.

"Synaptics ClearPath technology is being implemented in the next generation Samsung Galaxy S4 flagship smartphones as well as the new Samsung Note 8 tablet," Chief Executive Rick Bergman disclosed in a conference call with analysts.

Bergman said Synaptics' chips were being used for Galaxy S4's "air view" feature, which allows users to retrieve email and calendar previews by hovering their fingers over the apps.

Samsung has said it is seeing "unexpectedly strong demand" for the Galaxy S4 smartphone.

Stifel Nicolaus Co analyst Kevin Cassidy said Synaptics was also well-positioned to gain market share in the second cycle of Microsoft Corp's Windows 8 products.

Synaptics' touchscreen chips are also used in smartphones like HTC Corp's One, Sony Corp's water-resistant Xperia and BlackBerry's Z10.

LESS DEPENDENCE ON PCS

Synaptics has been reducing its dependence on personal computers and is moving towards smartphones and tablets.

Revenue from mobile customers rose 57 percent to $104.7 million in the third quarter, while revenue from PC products declined 9.9 percent to $58.6 million.

PC sales plunged 14 percent in the first three months of 2013, the biggest decline in two decades of keeping records, while tablets continued to gain in popularity, tech tracking firm IDC said earlier this month.

Synaptics' results are in sharp contrast to those of rival Cypress Semiconductor Corp, which last week forecast weak current-quarter margins as rising competition hurt prices of touchscreen microcontrollers.

Synaptics said it expects a fourth-quarter gross margin of 48 percent to 49 percent. The margin was 49.6 percent in the third quarter.

Stifel Nicolaus's Cassidy said that even though Synaptics' competitors tend to be faster to market, the company takes the time to develop more application-specific chips.

Synaptics' net income rose to $36.4 million, or $1.07 per share, in the third quarter, from $11.4 million, or 33 cents per share, a year earlier.

On an adjusted basis, the company earned 79 cents per share, beating analysts' average estimate of 57 cents per share.

Revenue rose 24 percent to $163.3 million, way above analysts' average estimate of $145.6 million.

Synaptics shares were trading at $45.50 in extended trading after closing at $38.54 on the Nasdaq.

(Reporting by Neha Alawadhi in Bangalore; Editing by Maju Samuel and Ted Kerr)

Source: http://news.yahoo.com/synaptics-profit-rises-three-fold-204530138--sector.html

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Tweetbot iOS app update brings new media timeline, redesigned image viewer

Twitter client Tweetbot showed its support for Flickr and Vine in the last update to its iOS apps, and making media easier to consume is again a focal point in newly released version 2.8. Debuting with the update is the "media timeline" -- a feed option which'll only shows tweets that include pictures or video. Also, the in-app image viewer has been treated to a full redesign and among the obligatory bug fixes, issues plaguing Instagram previews have been addressed. The update isn't all about pics and clips, though, as the tweet detail view has now been amended so it shows favorite and retweet figures. If you haven't yet received the update, you know where to go. Alternatively, if you don't use the client but like the idea of putting eye-candy in the spotlight, then Tweetbot can be had for $2.99 from the App Store.

Filed under: Cellphones, Tablets, Software, Mobile

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Source: iTunes App Store (iPhone/iPod Touch), (iPad)

Source: http://www.engadget.com/2013/04/24/tweetbot-ios-app-update-version-2.8/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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Google's Got A Problem. Search Ads Aren't Just For Search Engines ...

The juggernaut that is search advertising grew so popular and lucrative because it offered?businesses the ability to reach and persuade people with true purchase intent. But now keyword targeting is available on Twitter and Facebook, which could loosen Google?s stranglehold on ads that convince us what to buy.

Demand Generation Vs Fulfillment

A solid model for understanding web advertising is the purchase-intent funnel. At the wide top of the funnel is demand generation ? raising awareness about a product and engendering the brand to the consumer. Demand generation is more about ad views and changing your perceptions than clicks and driving immediate action. Imagine banner ads for Coca-Cola, Facebook sidebar ads for a movie coming to theaters next month, or a Twitter Promoted Tweet about Clorox bleach. They?re designed to keep those brands stuck in your mind so you pay them later, and they?re targeted based on your demographic and interests.

At the narrow bottom of the funnel is demand fulfillment ? convincing someone ready to make a purchase of what specifically they should buy. These ads typically seek a click through to a purchase page or sign-up form. Imagine searching for ?Buy camera? on Google and seeing sponsored results for Best Buy?s website and specific Canon camera models that you can click through to purchase. Or searching ?San Francisco lawyer? and seeing ads for specific local firms you could click through to book an appointment. They?re designed to attract the final click before you purchase, but to do that they need to know you?re actually in the mood to buy something. Since they directly inspire purchases and are more easily tied to return on investment, these ads can command high prices.

Until recently, Facebook and Twitter were stuck in the demand generation part of the funnel. With all their biographical and interest data, they were good for brand and institutional advertising but not at delivering dollars directly into advertisers? hands. Google has long ruled demand fulfillment with its AdWords product that lets advertisers compete in auctions to show their ads to people who?ve searched for specific keywords that demonstrate purchase intent. But those dividing lines are rapidly blurring, and it could shift the axis of power in online advertising.

Mining The Bottom Of The Funnel

Twitter and Facebook are now aggressively trying to drill down the funnel into demand fulfillment, and they have the data they need to succeed. They might not have traditional web search engine queries, but they have plenty of internal searches and a near infinite amount of chatter.

Intentful Tweets

Twitter last week announced the launch of keyword advertising, which lets businesses target ads to people who recently tweeted or engaged with tweets containing certain keywords. Tweet about a band and you might see ads for an upcoming concert by them. Retweet someone saying they haven?t been to the dentist in forever, and you might see ads for nearby dentists.

Searching for and tweeting a word are two very different things, but Twitter keyword ads are certainly much closer to purchase intent than targeting based on who you follow. And with some savvy multi-keyword targeting, for example ?[Product name]? and ?want?, businesses could deduce purchase intent out of 140 characters.

Social Invading From All Sides

Facebook meanwhile currently offers ?search typeahead ads?. When you search for a specific Facebook Page or app, businesses can set up ads to to show their own Pages or apps above or just below the organic results. If you?re searching for ?Candy Crush Saga?, you almost surely want to play a puzzle game. Search typeahead ads for other puzzle games at the moment could be very effective. Gadgets, games, professional services and more brands can all take advantage of this signal of purchase intent.

And that?s just the beginning for Facebook. Last week it revealed its first ads within its new Graph Search feature. For now, these ads can?t be targeted by keywords, just the standard biographical targeting. But it?s very likely that keyword targeting is on the way.

Along with creating big advertising opportunities for online conversion businesses, they could be with local businesses. Facebook is making a big push right now to challenge Yelp as the place you find a business? address, open hours, photos, reviews, and recommendations. Just yesterday Facebook redesigned its mobile Pages for businesses to highlight this info. That shift in focus means people looking for Facebook business Pages aren?t just trying to see their news feed updates. They?re trying to find out how to get there because they want their service right now ? aka purchase intent.

Now imagine if you query Facebook?s Nearby local business browser or Graph Search for nearby Italian restaurants. Graph Search keyword ads could let an Italian restaurant show up more prominently in results, even if Facebook?s quality and relevance algorithms didn?t peg it as the best.

Then there?s Facebook Exchange. These are real-time bid, cookie-retargeted ads based on what websites you?ve visited. For example, you might see an FBX ad for a flight to Hawaii you looked at but didn?t pull the trigger on. While retargeting is in a whole different category than search keyword ads, they have the same ability to reach people who are deciding where to spend their money. And in the past, Facebook has tested sidebar ads related to the keywords you post in status updates. Facebook is trying everything it can to get to the juicy bottom of the funnel.

Fragmented Budgets

Many businesses keep essentially separate ad budgets for search, display, and retargeting. Until recently, Twitter and Facebook were only tapping the display budgets. But now they?re smashing open the other piggy banks. Businesses aren?t likely to suddenly expand the total amount of the spend on online advertising, even as the market steadily grows. Instead they experiment a bit at first with some spend borrowed from what?s usually devoted to Google, and if the ads work, they?ll cleave that Google budget and divvy it up among the newfound channels.

That is not what Google wants.

Search ad money is what funds its moonshots and sustains its enormous engineering staff for free products like Chrome. Despite Google?s legacy, Twitter and Facebook have formulated advantages. Twitter?s relatively un-ad-cluttered interface keeps people?s guards down which likely contributes to the reportedly high click-through rates on its ads. And Facebook has the might of the social graph to throw in the ring. Sticking the face of a friend who Likes Canon cameras on an ad for Canon cameras shown when you search for ?Cameras? or ?Nikon? could persuade you to click the ad, when on Google you?d ignore it. Plus there?s Amazon. The traffic to the ecommerce leader comes with implicit purchase intent, and whose shopping history data helps it target ads on-site as well as in its burgeoning off-site and mobile app ad network.

Now, Google is still the heavyweight of purchase-intent web ads. That?s not going to change overnight. But the Lilliputians have finally developed the technology to drag down the search giant?s revenues and claim some of those ad dollars for their own.

[Image Credits: Bryce Durbin for TechCrunch, John Swift / Inyamuakut / WebBooks]

September 7, 1998

NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world?s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company?s extension into the social space. Most of its Web-based products are free, funded by Google?s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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February 1, 2004

NASDAQ:FB

Facebook is the world?s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Source: http://techcrunch.com/2013/04/24/how-the-search-giant-could-fall/

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CNET: Justice Department asking service providers dodge Wiretap ...

It's funny how a few tweaks can make a Government program go from completely legal, to questionably so. A new secret authorization puts the US Justice Department on the fuzzy side of the legal line, approving the expansion of a program originally intended to monitor the internet traffic of military defense contractors to include energy, healthcare and finance sectors. The original program, known as the DIB Cyber Pilot, was voluntary, requiring users to approve monitoring via a login interface. Specific details on how the new program differs aren't known, but CNET reports that the Justice Department has begun issuing letters granting legal immunity to providers who violate the Wiretap Act for the sake of the program. These letters were sent to AT&T and other internet service providers, though it isn't clear how many have gone out.

Electronic Privacy Information Center executive director Marc Rotenberg summarized the situation for CNET, "The Justice Department is helping private companies evade federal wiretap laws. Alarm bells should be going off." The operation was approved by Executive order earlier this year, but remains on shaky ground. Still, these legal complications could soon vanish: if signed into law, the CISPA (Cyber Intelligence Sharing and Protection Act) would formally authorize the program. The expanded program doesn't go into effect until June 12th and will only apply to areas of critical infrastructure. Hungry for more information? Don your tinfoil hat, and check out CNET for the entire report.

Source: http://www.engadget.com/2013/04/24/cnet-justice-department-helping-ISPs-dodge-wiretap-act/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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